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COMPETITOR COMPARISON

Siteimprove vs. BrightEdge

Their solution is limited to SEO. We’ve got an entire toolbox. 

Why choose us over them?

All-in-one marketing solution

No more individual point solutions! Eliminate confusion and duplicative work with a single platform — and a single source of truth.

Siteimprove

Yes

BrightEdge

No
Integrated analytics 

With Siteimprove, you get holistic data across channels — not just website analytics but behavioral insights, content optimization capabilities, and search and social media ad analytics.

Siteimprove

Yes

BrightEdge

No
Comprehensive SEO tools

Increase organic traffic, get to the top of search results for different products and user groups, and manage the technical aspects of SEO from one place — and keep track of your competitors while you’re at it.

Siteimprove

Yes

BrightEdge

No
Robust keyword database

BrightEdge’s Data Cube contains a proprietary source of global search data, while the Siteimprove platform offers a database of 20 billion keywords (and counting) ready to use, right out of the box.

Siteimprove

Yes

BrightEdge

No
Globally recognized accessibility checks

Our tools scour your site for issues that run counter to Web Content Accessibility Guidelines (WCAG) and automatically flag what needs attention. Fixing everything from color contrast to alt tags is a snap.

Siteimprove

Yes

BrightEdge

No
Analytics integrations with market-leading partners

Both BrightEdge and Siteimprove have integrations with top-tier analytics partners. BrightEdge’s CMS plug-in provides automated updates. Siteimprove’s CMS plug-ins allow you to test, optimize, and track content quality and progress while you edit.

Siteimprove

Yes

BrightEdge

No
Integrated Core Wins

Connecting the dots between tactics and business outcomes has never been easier. Our Core Wins feature surfaces simple adjustments that add up to boost your performance across channels.

Siteimprove

Yes

BrightEdge

No
Generative AI

AI fuels instant recommendations that have high impact; it’s must-have technology that improves your content’s performance and search engine ranking. Siteimprove’s AI Generate™ is powered by ChatGPT.

Siteimprove

Yes

BrightEdge

Yes

Need proof? See what our customers say!

According to a G2 comparison with BrightEdge, Siteimprove meets customers' needs better, provides ongoing product support, and has a preferred selection of features and roadmaps.

The complete solution to optimize your online presence. Siteimprove has been a reliable and valuable tool for improving the quality of all our websites; it has provided us with a wide range of options and features to cover all essential aspects of websites, from SEO analysis and web accessibility to performance and content; it has helped us maximize our online presence.

Jonah A.
User Experience Designer — Information Technology Services Company

Siteimprove gives you measurable actions to improve the website's content quality, accessibility, and SEO. It doesn't just give you the scores and tell you how great you are doing. The tool actually sorts out different actions to fix and improve your website. It's like having a non-stop SEO audit on your site every week.

Michael Y.
Web Designer — Utilities & Energy Company

Need proof? See what the experts say!

According to a G2 comparison with BrightEdge, Siteimprove meets customers' needs better, provides ongoing product support, and has a preferred selection of features and roadmaps.

Meet requirements

Siteimprove

9.2

BrightEdge

8.7

Ease of use

Siteimprove

8.8

BrightEdge

8.2

Ease of setup

Siteimprove

8.9

BrightEdge

8.1

Ease of admin

Siteimprove

8.8

BrightEdge

8.5

Quality of support

Siteimprove

9.3

BrightEdge

9.2

Has the product been a good partner in doing business?

Siteimprove

9.5

BrightEdge

9.1

Product direction (% positive)

Siteimprove

9.0

BrightEdge

8.7

G2 Crowd